Emotion Characters

Create eight characters based on emotions Joy, Anticipation, Surprise, Trues, Anger, Sadness, Disgust, Fear.

According to an Ipsos study analysing over 2,000 advertisements, sonic logos make a brand 8.5 times more memorable, and characters boost recall by 6 times.
In contrast, visual elements like logos and colours increase recognition by only 1.2 to 1.4 times.

Based on this scientific insight, CSD designs emotional characters built on eight core feelings—each combining unique sound, texture, and visual material.
When a user selects a color, the underlying emotion is expressed through sound, and a character embodying that feeling appears.

By uniting sight, sound, and language, CSD creates a design experience that leaves a lasting impression on the human mind.